Yamaha turned 125 years old in 2013.
As a manufacturer of both music instruments and motorbikes their brand identity is split and coherent at the same time; split in terms of products, coherent in terms of audience. An audience consisting of what Yamaha chooses to call 'players' - people who are young at heart.
Yamaha wanted us to digitally bring their story to life using their full range of products, and at the same time immerse new 'players' in the Yamaha world.
This is what we did.